I am a digital leader with over 20 years of experience driving product innovation, user-centric design, and technology transformation. I have led cross-functional teams, advised senior stakeholders, and managed strategic digital initiatives across global markets, including LATAM and MENA.

Currently, I lead smart city solutions in the Artificial Intelligence Department at Dubai Police HQ, leveraging UX, AI, and data analytics to drive innovation. My expertise spans digital strategy, emerging technologies, and customer experience, enabling me to deliver impactful solutions that align with business goals and enhance digital engagement.